A Step-By-Step Guide To Optimize YouTube Videos And Channel

The power of YouTube as a search engine cannot be undermined as it sits alongside Google on popularity. The statistics are also staggering as this video search engine is visited by eight hundred million millions of unique users each month. Because of these numbers and the usefulness of this website, an increasing number of marketers have started to focus on it. Below are some of the advantages that YouTube has over other contemporary marketing tools.

• Minimal or free advertising costs compared to orthodox methods
• Easy integration of YouTube videos with a website
• Ability to add content other than video which facilitates content marketing

These are not the only advantages associated with this channel for your advertising or marketing campaign. There are many more that prove to be very useful. In this article, we will try to learn more about the different facets of YouTube video ranking methods. It should be mentioned here that the way YouTube classifies its videos can be easily discerned and that it is nowhere to be found when compared to the intricacies of Google's algorithm.

Additionally, in this article, we will try to find out the factors that affect your YouTube videos and how you can optimize your videos and your channel to get the most out of this web giant.

How are your videos ranked on YouTube?
It is imperative that you understand how your videos are ranked on this site. Even if no one has a clear indication of how this is done, the factors mentioned below play a vital role in reaching high video rankings.

1. video views
2.The title of the video
3. The description is given under the video
4. I like and don't like the video

Researching the Keywords
If you are considering optimizing your YouTube video, you should start by researching keywords. It is important to start with it before moving on to the various other components affecting rank. The search for the right keywords should be done in accordance with the search for websites.

The right keywords will help easily identify the video and the same can be instilled in the title and description of the video. There is a dedicated keyword tool offered by YouTube that should be taken into account when you start with your video.

Video components
To get started, as soon as you are about to put your video on YouTube, you need to put the right keywords in the file name. It is, therefore, preferable to name your video TimeManagement.mpeg instead of Video3.mpeg, if your video is time-managed.

With this, you should not ignore the power to choose a video category, mention an informative description, add a title, put subtitles, etc. do for your video.

Title of your video
Starting with the title of the video, its length should not exceed 70 characters. It must contain keywords that relate to the content of the video, which will facilitate the display of the video in search results. With that, the title should be intriguing and expressive, which will entice users to click and watch the video.

Description of the video
If you want your video description to be displayed in full when someone searches for it, you must keep it less than 160 characters in length. Those who want the explanation to belong can certainly go ahead, but it would be wise to put attractive sentences at the start.

You should also add keywords to the description other than adding a back link to your website.

Definition of a category
There are many categories on YouTube from which you can choose. It is imperative that your video corresponds to the chosen category. They are:
• Non-profit organizations and activism
• Sports
• Travel and events
• Film and animation
• Games
• The comedy
• Education
• How to style
• The music
• People and blogs
• Animals and animals
• Scientific technology
• News and politics
• Cars and vehicles
• Entertainment

Subtitle / captions
Subtitles are a great way to get the most out of video optimization through Google. This improves rankings and also lets users know the content of the video. It also helps users with different abilities to understand what the video is talking about so that they can enjoy its content.

There is also an automatic caption that pretty much generates captions from video using voice recognition. It’s a revolutionary method to make fun.

Footnotes
You can easily add footnotes to your video by:
• Collage of detailed information about the video
• Facts and figures related to the different video scenes
• Adding external links
• Internal video link to other YouTube channels or your own videos

You can easily increase your audience by trying these methods. But keep footnotes or annotations short so they don't interfere with the video.

Channel components
If you want to start a series of videos, it is a good idea to choose to create a video channel. In this way, you can market your product in a much more targeted way. With that, you must surely optimize your channel as it is the face of your business on YouTube.

You can also customize your channel to look like your website. You can put your logo, site graphics and the right colours for users to associate with your brand.

Profiling and Adding About Us Section
Add a few words or a few lines that will let viewers know about your channel and what it contains. With that, you have to link your channel to all of your profiles on social media sites. This will ensure that the credibility of your brand does not go hand in hand.

You can add up to 20 external links to your channel with different descriptions. You can also add a Favicon and all this will help you improve your branding on YouTube.

Adding featured playlists
If you own a channel, you can customize the playlist that appears on it. You can also add new videos to the playlist created by other users. Viewers can subscribe to your playlist and are updated as soon as you make changes to your channel.

The subscription bar on the main page lists all the updates made in a channel. You can also add other channels below yours on the right of the page which displays channel information.

Offsite optimization of YouTube videos
If you want to increase the reach of your video and optimize it other than on YouTube, you can add it to your brand's main website. As a result, many content marketing websites also offer integration of YouTube videos so that you can also make the most of this feature.

Facebook is another tool that can maximize your video views and popularity. You can also keep your fans informed of the latest video developments in real-time. This off-site optimization can be used to improve the engagement of viewers.

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